As my professor told us last week, the key to a successful story is its storytelling, regardless of the story’s medium. Now, this seems like a pretty obvious statement, but I missed a question about it on an exam a few weeks ago, so I thought that it would be worth re-stating.
The Guardian (US Edition) dapples in alternative methods of storytelling, but it prefers to stick to the relatively tired and true approaches to online journalism. These persisting methods call for a heavy reliance on text, pictures and videos to tell stories. Of course, the text, pictures and video can recount the news very effectively. Still, the Guardian has an established social media presence that allows the publication to reach share its stories with audiences it might otherwise not have reached.
Although Facebook is not the most cutting edge of the social media platforms, it is an established platform that has played an important role in spreading news over the course of the last handful of months, particularly during the presidential campaign.
As you can see, the Guardian‘s Facebook profile makes it clear to readers whose site they are visiting and who is producing the news. The profile posts links to the website that allow visitors to read news stories and watch news videos.
The Guardian‘s Facebook profile also link to one of the publication’s other social median sites: Instagram. By creating connections between its various social media sites, the newspaper is able to build its overall presence on social media, and not just on one social media site in particular.
Instagram relies heavily on images, which gives photographers at The Guardian an opportunity to display their work. As you can see, the images that are featured on the publication’s Instagram must be visually interesting and able to convey the crux of a story.
Speaking of conveying something in very little space (140 characters to be exact) the Guardian also runs an active twitter account, which mostly just tweets the links to its stories with a quick and catchy tagline.
In conclusion, the Guardian prefers to use more traditional methods of storytelling, but it also utilizes new methods of doing so to enhance its performance.